The circular economy is not only more environmentally friendly, but is also a driver for innovation and represents an economic opportunity for companies:
- Increased productivity of resources.
- Cost savings.
- New relationship models with suppliers and customers.
- Differentiation from the competition.
- Add value to the brand.
- Access to new markets.
- Join sustainable innovation.
Rethinking the life cycle of products from a circular perspective opens up a range of new business models that are profitable in economic terms for the company. To make these opportunities possible, innovation in materials, products, processes and organization is essential. In fact, the greater sensitivity towards environmental issues and a growing awareness of the scarcity of resources means that consumers increasingly appreciate the differential value of sustainable companies and products.
Source: Action, Agency for the competitiveness of the company
