Squeasy, water bottles with their own identity

Miquel and Mariona Caimary are the sole distributors in Spain of these foldable and personalized bottles.

Family dinners are a great way to talk about many topics and, sometimes, also to create a companyThis is the case of Michael and the Marion Caimary, two brothers who after discovering the Squeasy bottles who was bringing a cousin of his from Switzerland, they decided to be the distributorsunique in Spain of this product.

Squeasy are collapsible bottles that have the capacity to store between 300 ml and 700 ml of water. The added value of these bottles is their packaging. The Caimary brothers wanted to give a differentiating touch to the Swiss Squeasy and offer their customers the possibility of customizing them. There are more than 900 possible combinations of cap and bottle colors so that each person has their own. In addition, they are bottles that can be reused as many times as desired, since they are free of the toxic component bisphenol.

The startup, founded in July 2015, sells around 25,000 bottles a year and has an annual turnover of approximately 115,000 euros.

A bottle to your liking

Squeasy bottles were born in Switzerland by Matthias ZellwegerThree summers ago, when Miquel and Mariona discovered this product, they decided to place a small order and saw that it was well received among their family and friends, so they decided to embark on distributing these bottles in Spain.

Squeasy are manufactured in Switzerland and every 2 or 3 months the Caimary brothers place an order for 4,000 or 5,000 bottles to distribute in Spain. However, the entrepreneurs have been able to give them a distinctive touch by customizing them. Taking advantage of Miquel's training and experience as a graphic designer, they decided to give added value to the bottles with the possibility that each buyer can choose the color of the bottle and the color of the cap. "To sell it better we decided that each color would have a name: for example, the silver gray is called Superhero, the lime color, Mojito; and so on with all of them", explains Mariona Caimary. In addition, a vinyl can also be added to the bottle with the name of the person or a phrase that each buyer can choose.

This article has been published by the newspaper ViaEmpresa